Is AI telling the truth about your company?
Customers, journalists and employees are asking ChatGPT, Gemini and other AI platforms about your products, people, pricing and capabilities. Some of the answers are wrong.
LLM Listed finds material inaccuracies, identifies the evidence influencing them and helps your company correct the record.
From the team trusted by AMEX, Valimail, Unbiased and other leading brands.
"Company does not offer enterprise SSO."
Enterprise SSO has been available since March 2025.
- Status
- Material commercial discrepancy
- Platforms
- Detected in ChatGPT and Gemini
Example
An incorrect AI answer can remove you from consideration before a customer visits your website.
AI platforms now answer questions that previously led customers to product pages, sales teams, journalists and advisers. When those answers are inaccurate, the damage happens outside your analytics.
Missing capabilities
AI says you lack a product, integration or service that you already provide.
Outdated information
Old pricing, former employees, previous ownership or superseded policies remain in answers.
Wrong customer fit
AI incorrectly tells valuable customers that your company is unsuitable for their needs.
Reputational distortion
Unsupported criticism or historical issues are repeated without current context.
Visibility is an opportunity. Misinformation is a risk.
From vague concern to documented evidence
"We think AI might misunderstand our company."
- 42 commercially important questions tested
- 7 material inaccuracies detected
- 3 AI platforms affected
- 5 likely source conflicts identified
- Every issue captured with the question, answer, evidence and severity
| Question | AI statement | Verified company fact | Platform | Severity |
|---|---|---|---|---|
| Does the company support enterprise SSO? | No, enterprise SSO is not offered. | Enterprise SSO has been available since March 2025. | ChatGPT, Gemini | Material |
| What are the company's opening hours? | States the company closes at 5pm and is shut at weekends. | Open until 8pm weekdays and 9am–2pm on Saturdays. | ChatGPT, Gemini | Material |
| How much does it cost? | Quotes an old entry price and a discontinued free tier. | Current entry plan is higher; the free tier ended in 2025. | ChatGPT, Perplexity | Material |
| Who leads the company? | Names a director who left in 2023. | Current CEO appointed January 2024. | Gemini | Outdated |
| How does the company compare to its competitors? | Cites a competitor-authored comparison article that presents the company unfavourably. | Source is a competitor marketing page with outdated, one-sided claims — priority source to challenge and downgrade. | ChatGPT, Perplexity, Gemini | Source risk |
| Is the company suitable for regulated financial firms? | Suggests the company is not suited to regulated industries. | Serves FCA-regulated clients; SOC 2 Type II certified. | ChatGPT, Perplexity | High |
Figures and table rows on this page are examples from our prompt tracking system.
What do AI platforms believe about your company?
We test the facts most likely to affect trust, suitability and purchasing decisions.
We distinguish minor inconsistencies from claims capable of affecting revenue, reputation or trust.
Find it. Trace it. Correct it. Monitor it.
- 01
Establish the truth
We build a verified fact base covering the company information customers most need to trust.
- 02
Test the platforms
We ask ChatGPT, Gemini and other relevant AI systems commercially meaningful questions, with repeated testing where necessary.
- 03
Investigate discrepancies
We capture inaccurate answers, assess their materiality and identify the conflicting or missing evidence likely influencing them.
- 04
Correct and protect
We strengthen authoritative company information, address problematic sources and monitor whether material claims return.
AI answers can vary by platform, context and time. We document that uncertainty rather than hiding it behind a single artificial score.
AI Brand Protection Sprint
A fixed programme to find and resolve the AI inaccuracies most likely to cost your company trust or business.
Discover
- Verified company fact base
- Multi-platform accuracy testing
- Material discrepancy report
- Likely source-chain analysis
- Commercial and reputational risk prioritization
Correct
- First-party information improvements
- Conflicting profile and directory corrections
- Authoritative factual content
- Structured company evidence
- Third-party correction priorities
Protect
- Retesting
- Resolution tracking
- Internal escalation process
- Ongoing monitoring plan
- Executive results report
We'll first establish whether there is a material problem worth solving.
For companies whose facts affect buying decisions
Marketing and brand
Stop inaccurate answers from undermining positioning, launches and customer acquisition.
Communications
Detect outdated or distorted company narratives before they spread.
Legal, compliance and risk
Establish a documented process for identifying potentially harmful AI claims.
Product and sales
Find cases where AI misstates features, integrations, pricing or customer suitability.
Best suited to established companies with complex products, regulated claims, multiple markets, valuable customers or material reputational exposure.
This isn't another AI visibility score.
- Counts mentions
- Produces share-of-voice rankings
- Focuses on traffic and citations
- Highlights competitor gaps
- Often ends with generic recommendations
- Tests verifiable company facts
- Documents specific incorrect claims
- Prioritizes commercial and reputational severity
- Investigates the evidence behind answers
- Creates and implements a correction programme
We don't just ask whether AI mentions you. We ask whether what it says is true.
Check what AI says about your company
Tell us which company to investigate. We'll run an initial review and let you know if we find a potentially material accuracy issue.
Questions leaders ask.
What counts as an AI accuracy issue?+
An answer that conflicts with current, authoritative evidence about your company. We prioritize discrepancies likely to affect suitability, trust, purchasing or reputation.
Can you guarantee that an AI platform will change its answer?+
No. No responsible provider can control independent AI platforms. We correct conflicting information, strengthen authoritative evidence and measure how answers change over time.
Is this an AEO audit?+
No. Visibility audits ask whether a company appears. Brand Protection tests whether material statements about the company are accurate.
Which AI platforms do you test?+
We select the platforms most relevant to the company and its customers, which may include ChatGPT, Gemini, Perplexity, Claude and AI-powered search experiences.
Do you provide legal advice?+
No. We identify and document discrepancies. Potentially legal or regulated issues should be assessed by the company's qualified advisers.
How quickly can you start?+
Initial reviews can usually begin promptly. A full Brand Protection Sprint typically runs for 30–60 days.
Customers are asking AI about your company. Make sure the answer is accurate.
AI outputs are probabilistic and may change between platforms, sessions and dates. LLM Listed documents what AI platforms state at the time of testing and works to correct the underlying information environment.