Expert commentary on AI search.
We track how AI assistants describe and recommend real businesses. Journalists, producers and podcast hosts are welcome to use our data, quote our research or book an interview.
Media enquiriesAs featured in
Ben Harper
Founder, LLM Listed · Author, The Answer Engine Playbook
Ben founded LLM Listed after two decades in search and digital marketing, having watched buyers move from search engines to AI assistants. He now leads the agency's research into how ChatGPT, Claude, Gemini and Perplexity describe and recommend brands — and what businesses can do to change those answers. He is available for interviews, podcasts, conference talks and expert comment on AI search, brand visibility and the shift from SEO to AEO.
What we can talk about
- —How ChatGPT, Claude, Gemini and Perplexity decide which brands to recommend
- —Answer Engine Optimization (AEO) and what replaces traditional SEO
- —AI hallucinations about real businesses — pricing, services and reputation
- —How buyers now research and shortlist before they ever visit a website
- —Brand protection in AI answers and the rise of AI-driven churn
The core details
- Founded
- 2024
- Focus
- Answer Engine Optimization
- Brands tracked
- 1,500+
- Platforms monitored
- ChatGPT, Claude, Gemini, Perplexity
LLM Listed is an Answer Engine Optimization agency. We measure how ChatGPT, Claude, Gemini and Perplexity describe and recommend brands, then run content, PR and prompting programmes that change those answers. Founder Ben Harper is available for comment, and wrote The Answer Engine Playbook.