Original research into AI search behaviour.
Survey-based studies on how buyers and consumers use AI assistants to discover, evaluate and choose products, services and professional advisors.
CMO Readiness Report 2026
The gap between growing AI visibility investment and marketing leaders’ measurement, confidence and readiness for AI-led discovery.
The AI SaaS Churn Report 2026
How businesses use ChatGPT, Copilot, Gemini, Claude and Perplexity to audit their software stacks and decide what to renew, downgrade or cancel.
The State of AI Business Accuracy Report 2026
How accurately ChatGPT, Gemini, Claude and Perplexity describe 250 real businesses — and where they get it wrong.
The AI Legal Consumer Report 2026
How Americans are using ChatGPT, Google AI Overviews, Claude, Gemini and Copilot to find, evaluate and hire law firms.
The AI Buyer Journey Report 2026
How 770 B2B and B2C buyers are using AI to research, evaluate and choose products and services.
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One concise briefing on what changed across ChatGPT, Claude, Gemini and Perplexity - and exactly what to do about it.