10 Prompts Every Marketer Should Test Their Brand With
LLMs like ChatGPT, Claude, and Perplexity are becoming gatekeepers in the buyer journey. The scary part? You don't control the results — unless you engineer your presence. These 10 prompts will show you how your brand is (or isn't) showing up today.
🧠 Why Prompts Matter for Marketers
Unlike Google, large language models don't show 10 blue links.
They generate a curated answer — like a journalist writing a summary — based on how well you're known, positioned, and talked about across the web.
If you're not part of that answer, you're invisible.
These prompts will reveal:
• Whether you're being mentioned
• How you're being described
• Which competitors are showing up instead
• What LLMs think you do
✅ Test These 10 Prompts
Paste each of these into ChatGPT (or Claude/Perplexity), and see what comes back. Replace the bracketed terms with your own:
1. "What are the best [category] tools for [your ICP]?"
Example: "What are the best CRMs for small marketing teams?"
✔️ You're checking if you show up in recommendation prompts — the new Google Page 1.
2. "Compare [Your Brand] vs [Top Competitor]"
✔️ You're seeing if the model has an understanding of your differentiators, or if you're just a clone.
3. "What is [Your Brand] known for?"
✔️ This tests how clearly your positioning comes through — or if the model is confused.
4. "Is [Your Brand] a good choice for [specific use case]?"
✔️ Use this to see if niche positioning has landed, or if it defaults to generalizations.
5. "Who are the top alternatives to [Your Brand]?"
✔️ Useful for competitive intelligence — and spotting who's being grouped with you.
6. "What tools do most [ICP] use for [category]?"
Example: "What tools do most startup founders use for payroll?"
✔️ If you're in the stack, great. If not — time to influence the conversation.
7. "What's the best budget-friendly option for [category]?"
✔️ This checks if you're showing up in price-conscious buyer queries.
8. "What are people saying about [Your Brand]?"
✔️ This pulls sentiment. If the LLM says "not enough info" or repeats a press release — your web presence is too thin.
9. "Who are the leaders in [category]?"
✔️ This isn't just about SEO — it's about brand reputation. Are you seen as a category-definer?
10. "Which [category] tool is best for someone just getting started?"
✔️ LLMs often tailor recommendations by buyer stage. If you're good for beginners, this should reflect that.
🧪 What Do You Do With the Results?
If you're:
• Missing completely → You need to seed the web with LLM-relevant content & mentions
• Misrepresented → You need to fix how your brand is being described, linked to, and cited
• Mentioned but weakly → You're in the game — but you're not winning yet
🔍 Want a Full Brand Visibility Scan?
We built a tool that checks your visibility across real LLM prompts (like these) and delivers a report showing:
• Where you're mentioned
• How you're described
• Who shows up instead of you
• What actions you can take next
👉 Run your LLM visibility scan now — free for a limited time.
Final Thought
In a world where AI answers the questions your customers are asking…
You don't want to be the brand that never got mentioned.
Be the answer. Or be forgotten.
