The trust layer LLMs actually weigh.
Citations, listicles, NAP normalization, Reddit corroboration and entity work. The off-page signals that decide whether an LLM names you with confidence or quietly skips past you to a competitor.
Great on-page content is the floor. Off-page authority is the ceiling.
Listicle placements
Get named in the "best of" pieces that LLMs lean on when buyers ask for shortlists and comparisons.
Entity corroboration
Wikipedia-grade entity work, where eligible, plus consistent associations across the wider web.
Reddit & community signal
Authentic corroboration on Reddit, Quora and YouTube - platforms LLMs treat as social proof.
Review-platform integrity
G2, Trustpilot, Capterra and category-specific review signals tuned for AI citation, not vanity stars.
An off-page layer with structural integrity.
LLMs decide whether to recommend you by triangulating signals across the web. If your name, category and value proposition aren't consistent across listicles, reviews, Reddit threads, your own schema and the wider entity graph, the model hedges - or names someone else.
We audit and tighten every layer of that signal: NAP and schema consistency, entity associations, listicle and comparison coverage, review-platform integrity and community corroboration.
The goal isn't volume. It's coherence. When every external source tells the same story about who you are and what you're best at, LLMs stop hedging.
Six layers of off-page integrity.
Entity audit
We map every place your brand shows up and grade it for consistency, accuracy and authority.
NAP & schema normalization
Name, address, category and structured data tightened across the entity graph.
Listicle & comparison placements
Outreach into the AI-cited "best of" and "vs" content that buyers and LLMs lean on.
Wikipedia & entity records
Where eligible, formal entity records and corroborating sources built and maintained.
Community signal
Reddit, Quora and YouTube corroboration through our authentic, non-spammy programme.
Review-platform tuning
G2, Trustpilot, Capterra and category-specific platforms aligned for AI citation.
What's included
- Entity audit: name, address, category, schema consistency
- Listicle and comparison placements in AI-cited publications
- Wikipedia-grade entity corroboration where eligible
- Reddit, Quora, YouTube and review-platform signals
- Ongoing monitoring of citation graph and signal coherence
- Quarterly off-page report tied to citation rate movement
Questions we hear most often.
Is this link building?+
No. Link building is a tactic from an older era. Off-page authority for AEO is about coherent entity signal across listicles, reviews, community platforms, schema and the wider citation graph - not domain rating chasing.
How do you get into 'best of' listicles?+
Direct outreach to the editors and publishers behind the listicles LLMs actually cite, supported by an evidence pack showing why your brand belongs in the shortlist. No PBNs, no paid placements that get sniffed out.
Is your Reddit work compliant with Reddit's rules?+
Yes. We use authentic accounts with real history, contribute value-first, and never spam. Anything that looks like astroturfing damages the signal we're trying to build, so we don't do it.
How long until off-page work moves citations?+
First placements and entity work usually land within 30–60 days. Material movement in LLM citation rate typically shows from month 2 onwards as models re-index the corroborating signal.
Do you handle Wikipedia?+
Only where eligibility is genuine. We will not force a Wikipedia page for a brand that doesn't meet notability - it'll get reverted and it can damage your entity record. Where eligible, we build and maintain it properly.
How is this priced?+
Off-page authority is delivered as a monthly retainer alongside content and tracking, scoped to the placements, entity work and community signal you need. We quote after the audit.